Twitter brings Tip Jar to India with Razorpay, BFSI News, ET BFSI

Bengaluru | Mumbai: Twitter, in association with homegrown fintech startup Razorpay, has introduced its ‘Tip Jar’ in-app payments feature in India, at a time when the government has increased scrutiny of social media platforms with its new intermediary guidelines.

The feature can be used to make payments to non-governmental organisations, freelancers, influencers, content creators, journalists, new media professionals, volunteers and activists trying to mobilise funds. Twitter will not take a cut from these payments.

The feature was unveiled in the US more than a month ago. ET first reported about Tip Jar’s India launch on May 26 and that Twitter was beta-testing the feature with Razorpay.

While opting to make their payments through the ‘Tip Jar’ icon, a Twitter user would be taken to Razorpay’s payment page, where they will have the option to pay via Unified Payments Interface (UPI), debit and credit cards or netbanking.

“To start, only a limited group will see the option to add Tip Jar to their profile. This group includes creators, journalists, public figures, experts, and community leaders,” Twitter said in a blog post on Thursday. “It is the first of several upcoming ways for creators to monetise their content and earn money from their biggest supporters. Everyone can send tips to applicable accounts on Twitter for iOS and Android via third-party payment services.”

The feature is also available in Bangla, Gujarati, Hindi, Kannada, Marathi and Tamil.

Globally, Tip Jar payments can be made through payments apps such as PayPal, Cash App, Patreon, Venmo and Bandcamp. “By integrating Razorpay, we are hoping to provide people in India with a simple and secure way to send money as a token of appreciation or as a gift,” Twitter said in the blogpost.

According to ET’s May 26 report, the introduction of the Twitter Tip Jar feature in India will have wide-ranging implications for the local creator ecosystem, the most prominent of which could be the elevation of the microblogging platform’s status as a monetising platform for social and creative influencers in the country. Other use cases include mobilising donations and funds for relief efforts by NGOs and social workers by directly appealing to users.